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WA Promotes Wine in August

Tuesday, 04 August 2020 16:52
Vineyards overlooking the Columbia in Eastern Washington Vineyards overlooking the Columbia in Eastern Washington

TASTE News Service, August 4, 2020 — Washington’s wine industry believes, “It’s more important than ever to support our local businesses.

August is Washington State Wine Month, and the Washington State Wine Commission is moving full steam ahead with a new campaign to support local wineries and farmers, but also local restaurants, hospitality and tourism.”

Steve Warner WA Wine Comm PicmonkeySteve Warner

Steve Warner, President of the Washington State Wine Commission, commented that “The Drink. For Washington. campaign is all about community. We need Washingtonians to drink Washington wine, but we also need them to eat, stay and play for Washington. We’re in this together.”

Washington Wine will run a large advertising campaign throughout the month of August and into September to generate roughly 12 million impressions. Safeway, Fred Meyer, PCC and many other retailers have signed on as partners to run campaigns for Washington State Wine Month, and more than 1,000 Washington wineries will have access to toolkits and assets to elevate their marketing efforts. Find information on drinkforwa.com, and follow along on social media using the hashtags #WAwine and #DrinkForWA while also tagging @wa_state_wine.

“This wine month is unlike any other we’ve had, in that we are all facing unprecedented challenges,” Warner said. “Our wineries have adjusted their operations time and again, offering outdoor seating options, to-go and pickup sales, delivery specials, digital activations and more. We’re hoping the campaign helps get the message out that, although things look different, Washington wineries, along with our local restaurants, hospitality and tourism industries, are indeed open for business and ready to serve you in ways that are comfortable and safe.”

About the Washington State Wine Commission:

The Washington State Wine Commission (WSWC) represents every licensed winery and wine grape grower in Washington State. Guided by an appointed board, WSWC provides a marketing platform to raise positive awareness about the Washington wine industry and generate greater demand for its wines. Funded almost entirely by the industry through assessments based on grape and wine sales, WSWC is a state government agency, established by the legislature in 1987. To learn more, visit www.washingtonwine.org.

Last modified on Tuesday, 04 August 2020 17:03

 

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